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Banki – The Sweetest Giant in Tech
 

Brief: Transform an information portal about banking services into a full-fledged financial supermarket and launch it as a start-up.


Insight: People need a trusted guide to navigate the complexities of finance and banking opportunities.


Idea: To stand out in a sea of financial communication, we introduced a brand mascot—a giant robot named Banki, the embodiment of the biggest financial supermarket.


Story: The friendly giant robot is always there to help.


Media: TV and OLV.


Results: Banki.ru became No. 1 in issued loans and No. 2 in car insurance in Russia. The platform ranked 45th globally among the most visited sites for bank loans.

A woman smiling at a humanoid robot in an office setting with yellow couches and large windows in the background.
A person and a robot sitting on a wooden dock by a lake at sunset, with a glowing pyramid-shaped lamp beside them.
A robot with a screen face and blue eyes sits at a table with two people, one on each side, in an office setting.
A robot and two people holding champagne glasses, with one person holding a bottle.
A woman in a red shirt sits on a couch, facing a small humanoid robot with glowing blue and yellow eyes.
A person sleeping in a cluttered room with a small robot hovering nearby.
A collection of various cartoon-style illustrations, including characters, faces, and expressions, arranged in a grid format. Some elements are colored, while others are in black and white.
A group of three people interacting with a humanoid robot, with one person holding a drink.
A group of people in an office setting are gathered around a humanoid robot, with one person standing near a whiteboard.
A person jogging alongside a humanoid robot on a wooden bridge, with trees and a tall building in the background.
A robot character running in front of green backgrounds with large yellow "0%" text.
A billboard featuring a woman interacting with a humanoid robot in an office setting, with text in Russian and logos for Google Play and the App Store.
A person holding a smartphone displaying a cartoon character, with a book and a drink on a table nearby.

Credits


mimagie studio

Miguel Ivanov, Creative Director

Dasha Sherstobitova, Creative Director


mimagie production

Miguel Ivanov, Director
Konstantin Silakov, DOP


Service production: TREHMER

Elena Degtyareva, Producer
Nastya Lischenko, Director’s Assistant

Alexey Golovatskiy, VFX Supervisor


Service production: AMBER

Marianna Pekach, Producer

Vasilisa Gusarova, Stylist